Real Estate SEO is a complex process that takes time and dedication to master. But it’s essential for real estate businesses to achieve the best results possible. Not only will it boost your online visibility, but it can also drive more relevant organic traffic to your website – which ultimately leads to more homebuyers or sellers.
Constructing a Real Estate SEO Strategy for Success
The initial step in developing an effective real estate SEO agency strategy is identifying your objectives and benchmarks. From there, you can create an action plan on how to reach those targets.
Begin by deciding your primary business objective and the keywords you wish to rank for. Make sure the niche you select offers enough search volume and competition, then focus on generating quality traffic to your website.
Create helpful real estate SEO content for your location
97% of potential home buyers and sellers start their real estate search online, so it’s essential to provide helpful information about your neighborhood and city. By providing captivating, informative, and helpful content, you’ll build authority and trust for your brand.
Add Reviews to Your Listings
According to Search Engine Watch, 90% of consumers read reviews before visiting a business and 72% will take action only after reading a positive review. By including reviews in your listings, you’ll attract more qualified homebuyers and sellers.
Create relationships with local websites and community groups
Google rewards valuable resources in your area when they see that you are an important source. Demonstrate your involvement by offering services to neighborhood associations, sponsoring events, or partnering with schools, businesses, and organizations nearby.
Include local links on your website and in social media posts. These can come from other sites linking to you, professional blogs with a link back to your site, or guest posts written by members of your team.
Google Analytics is an essential tool for website performance monitoring and improvement. It gives you valuable insight into how customers are engaging with your site.
Optimizing Your Website for Speed
Real estate is a competitive industry, so it’s essential that your website loads quickly. On average, users wait less than three seconds for a page to load and Google prioritizes fast-loading websites over slower ones. To stay ahead of the competition, optimize your website for speed!
Optimizing Your Website for Mobile Phones
Most homebuyers and sellers conduct their searches on mobile devices, so it is essential that the interface is user-friendly and provides quick access to relevant information. By making sure your website is mobile-friendly, you’ll improve real estate SEO, raise its visibility, and boost lead generation.
Maintain Constant Content
The ideal real estate SEO is one that keeps clients coming back for more, so be sure to regularly update your site with information about market trends and the newest homes for sale. Doing this helps build credibility, establish yourself as an authority in the field, and generate more leads for your business.
